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Great Brits -- but time for rethink. (M W Comment).

Music Week

| March 02, 2002 | Talbot, Martin | COPYRIGHT 2002 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Forget the TV audience decline, the Brits this year was a triumph. It was, arguably, the most complete, musically diverse show yet -- but it may also have brought the moment when we need to take stock. The Brits' strengths have become its weaknesses. It is fantastic for our business. It usually stimulates sales for two or three of the key acts, it brings music onto prime-time TV screens and raises a huge amount of money for the Brits Trust charity. This year the TV show was as smooth as silk. It was hard to pinpoint a poor performance and it was largely controversy-flee.

Frank Skinner aside, the Brits has become an efficient machine. It may have been a little flat on the night, but it was a TV show for the industry to be proud of. However it is, perhaps, not the show to gossip in the pub about. And therein lies the rub.

As excellent as it was, the show was very predictable. There were no surprises among the awards, no real vibe on the ...

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