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Ash set to leave V Shop as Virgin merges retail HQs. (News).
V Shop managing director Chris Ash is set to leave the chain as part of plans to merge its entire head office functions with those of Virgin Megastores.
Andy Randall, currently managing director of the Megastores, will also take on Ash's responsibilities in what will complete a programme of consolidation which began last autumn when central support operations were combined.
Virgin Entertainment Group CEO Simon Wright says the latest changes, which will bring the two chains' marketing and operations teams together, mark the beginning of a second phase in V Shop's development.
"In the inventory stage, Chris led the business brilliantly and now we need to run V Shop operationally as tightly as we can," he says. "V Shop is at the lower end of the market, unfortunately. Chart sales are at the lower end, so we have to operate as efficiently as we can."
No date has yet been set for the departure of Ash, who joined the business in April 2000 as Our Price managing director before part of the chain was transformed into the then newly-created V Shop brand. The remaining Our Price stores were either closed or sold off in a deal with Australian retailer Brazin last autumn.
Under the new structure, which will complete ...