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Bud Light's Elvis was a difficult ad 10 identify. (You Must Remember).(Brief Article)

Campaign

| March 01, 2002 | Robinson, Ed | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

I can't help but feel that you are guarding the prize for "You must remember" a little closely (Campaign, 15 February). The answers to the first two are simple enough: 1. Audi; 2. One2One. But the third, I imagine, is a little harder for most of your readers.

It was a test commercial for Bud Light, directed by Victor Boullet through Molehill (and produced by me), and while it is unforgettable ...

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