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Online media buying requires transparent figures for objectivity. (New-Media Buying).
Q. When is perception better than the reality?
A. The Campaign Top 15 New-Media Buying Points.
We were delighted to have made the top 15 new-media buying points survey (Campaign, 22 February), particularly as we are the only direct response media buying point to do so, but question the validity of the rankings and, therefore, the methodology of its composition.
The purpose of these surveys, aside from some ego massaging, is to help clients' objectivity when assessing existing or new suppliers. Therefore, to publish a survey based on agency-submitted, unverified data is inadmissible. Clients use many measures to assess an agency's worth/value. Billings is an obvious one and then, perhaps, the number of clients and staff as another.
However, histrionics in media ...
- The radicalizing of British media buying. (pharmaceutical media)
- Magazine article from: Medical Marketing & Media Paling, Michael Wrigley, Susan September 1, 1995 700+ words
...concentration of the number of buying points. It has become rare...bought from just 12 buying points -- six of these being...agencies. The first media buying service, called Compas...concentrated among a few buying points. Larger publishers...
- Bates USA Returns to Reuters AdValue Network for Media Buying Transactions
- Press release article from: PR Newswire April 1, 1998 700+ words
...technology to gain a competitive advantage in its media buying operation. Cerone concluded, "Now we're back...to the future." Bates joins 10 of the top 20 US media buying points, three of the four major network owned station groups...
- Monkey puzzle; Media-buying agencies.(bidding war for Tempus)(Brief Article)
- Magazine article from: The Economist (US) August 25, 2001 700+ words
...the sexy bit of the business, then media buying was for number-crunching nerds. But...scramble to snap up Tempus, a British media-buying agency reveals, this back-room industry...the joint top job in the combined media-buying group, he is known to be wary of Sir...
- Announcing MarketingPilot R6; Powerful New Features for Corporate Media Buyers...
- Press release article from: PR Newswire November 12, 2003 700+ words
...media calendars -- Improved media buying functions for direct mail, lists...and display advertising -- New media buying functions for outdoor, radio...security functions -- Many new media buying reports -- Integrated digital...
- The lowdown on media buying services: five points of view.... (panel...
- Magazine article from: Medical Marketing & Media February 1, 1995 700+ words
...Controversy swirls around the subject of media buying services. How do they work? Whom do...agencies, publishers, and the Compas media buying service. MM&M: Stan, since...head of the oldest and most successful media buying service in our field, let's start...
- COI to create centralised media buying framework.
- Press release article from: M2 Presswire July 27, 2009 700+ words
...Government: COI to create centralised media buying framework(C)1994-2009 M2 COMMUNICATIONS...that it will create a centralised media buying framework, meaning that one company will handle all of its media buying. To date, COI has tendered its...
- Maconomy Agency Solution Integrates with Strata Media Buying Software.
- Press release article from: Business Wire October 16, 2007 700+ words
...integrates seamlessly with STRATA Media Buying software. The integrated offering provides...more accurate and timely billing. "Media buying is a lot more intense than one might...Accounting, Empower Media Marketing, a media buying and consulting firm with approximately...
- Media Buying and Planning Added to MarketingPilot Integrated Marketing Software...
- Press release article from: Business Wire October 16, 2006 700+ words
EVANSTON, Ill. -- Powerful media buying and planning software for corporate...MarketingPilot to re-write its suite of media buying and planning software to take advantage...integrated marketing software suite. Key Media Buying Features * Integrates new media (online...