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Carlton's Kylie ad was refreshingly different reaction to award win. (Golden Elephant).(Brief Article)

Campaign

| March 01, 2002 | Rubins, Daren | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

How refreshing to see a media owner take the trade press seriously and make an effort to titilate Campaign's readers (Carlton Screen Advertising on pages 18-19, Campaign, 15 February). Okay, the glue sticking Kylie's spread was a cheap stunt but it made a welcome change from the ...

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