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Vallance shouldn't be given all the credit for Orange and Vodafone. (Charles Vallance).
Your front-page story about WCRS, Charles Vallance and 02 (Campaign, 22 February) was largely accurate (as is normally the case with your coverage of advertising issues). But it was wrong in two important respects that I would like to correct.
While Charles Vallance's cranial ability is well known, you were wrong to attribute to him any role in the strategic planning of Orange's launch. Charles, in fact, didn't join WCRS until September 1994, while the Orange brand itself had been launched in May 1994 (if you wish to credit the right planner, her name is Ali Blackford).
Charles, of course, was the author of the first IPA Effectiveness Award for Orange that covered the launch period and this is maybe the origin of your understandable mistake.
As far as ...
- Analysis: Changed man to lead Nokia's transformation.(marketing of Nokia Corp.)
- Magazine article from: Marketing Week August 30, 2007 700+ words
...he lost his appetite for telecoms after helping build the Orange brand at WCRS and then rebranding BT Cellnet as O2. "I...put more focus on how it wants to be perceived by users." Charles Vallance, who worked with Harris at WCRS and is a founding partner...
- MEASUREMENT TOOLS: Share of what?(share of voice advertising)
- Magazine article from: Marketing Week Vallance, Charles April 12, 2007 700+ words
...share of sound' have replaced 'share of voice', says Charles Vallance They say you always notice the quiet ones, but not if...techniques that go with it) will increasingly be the casualty. Charles Vallance is a founding partner of Vallance Carruthers Coleman Priest...
- NEW TECHNOLOGY: Influence follows a digital path.(Viewpoint essay)
- Magazine article from: Marketing Week October 2, 2008 700+ words
...made word of mouth the gold standard for marketing, says Charles Vallance Do you remember when you first had text? My first was...sale, and the frequency delivered by media schedules. v Charles Vallance is a founding partner at VCCP Copyright: Centaur Communications...
- She Stoops to Conquer.(Theater Review)
- Magazine article from: Daily Variety Stasio, Marilyn May 13, 2005 700+ words
...Charlotte Moore. Set, James Morgan; costumes, Linda Fisher; lighting, Mary Jo Dondlinger; wig and hair design, Robert-Charles Vallance; production stage manager, Pamela Brusoski. Opened May 12, 2005. Reviewed May 10. Running time: 2 HOURS, 30 MIN...
- Waiting for Godot.(Theater Review)
- Magazine article from: Daily Variety Kendt, Rob November 17, 2005 700+ words
...Kenneth Foy; costumes, Ann Hould-Ward; lighting, Paul Miller; sound, Matthew Burton; wig and hair design, Robert-Charles Vallance; production stage manager, Alan Fox. Opened Nov. 16, 2005. Reviewed Nov. 12. Running time: 2 HOURS, 30 MIN...
- LETTER: Stars will shine if the brand strategy is right.(Letter to the editor)
- Magazine article from: Marketing Week October 5, 2006 700+ words
...imploding as soon as you sign them up - but their marketing value is undeniable as long as the branding strategy is right. Charles Vallance's warning (Stars in their eyes, MW September 21) that the public are suffering from "celebrity fatigue" may be borne...
- CELEBRITY ENDORSEMENT: Stars in their eyes.
- Magazine article from: Marketing Week September 21, 2006 700+ words
...is short-lived, very fallible and, all too often, the link with the promoted product is very tenuous. Charles Vallance is founding partner of Vallance Carruthers Coleman Priest Copyright: Centaur Communications Ltd. and licensors
- The Devil's Disciple.(Theater review)
- Magazine article from: Daily Variety Blankenship, Mark December 14, 2007 700+ words
...Walton; costumes, Walton and Rebecca Lustig; lighting, Brian Nason; sound, Zachary Williamson; wigs, Robert-Charles Vallance; fight direction, Rick Sordelet; dialect coach; Stephen Gabis; production stage manager, Christine Lemme. Opened...