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I-recall: dotcom weekly awareness survey. (New Media).(Statistical Data Included)
I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media
1 AOL Mortimer Whittaker O'Sullivan/BBJ
2 Freeserve M&C Saatchi/Walker Media
3 First Direct WCRS/PHD
4 Teletext DLKW/Manning Gottlieb
5 Virgin Money RKCR/Y&R/Maning Gottlieb
6= Lycos Leagas Delaney/BBJ
6= Amazon HHCL & Partners/OMD UK
8 The Daily Telegraph JWT/MindShare
9 William Hill Poulter Partners/MBS Media
10 Jungle McCann-Erickson/Info. Associated
11 Expedia Euro RSCG Wnek Gosper/MPG
12 Totaljobs edge>/CDP Media
13 Ebookers Conrad Advertising/n/s
14 Femail Elliott Borra Perlmutter/MediaVest
15 Opodo Leagas Delaney/Carat
Rank Site Adspend Awareness
July-September (%)
1 AOL 7,392,000 78
[pounds sterling]
2 Freeserve 4,654,000 67
[pounds sterling]
3 First Direct 1,429,000 63
[pounds sterling]
4 Teletext 11,000 50
[pounds sterling]
5 Virgin Money 14,000 49
...
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