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Media choice.
Marc Caulfield, the managing director of Walker Brann Direct Media, picks the Art Fund's "Missing Picture" activity at Tate Modern.
Client Art Fund Medium Ambient activity at Tare Modern Media planning Paul Walton and Shaun Moran at Partners Andrews Aldridge Creative Partners Andrews Aldridge Brief Create awareness and generate leads for the art Fund in a relevant, meaningful location
"What do you expect to see when you go to an art gallery? Pictures, right? Not any more. The `missing picture' is a fantastic example of how a simple idea combined with an excellent use of the medium can achieve the desired result. The objective was to illustrate that without the work of the Art Fund, the nation's art would disappear from ...
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