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Matthew Cowen was shocked by the fictional offerings inside the relaunched Erotic Review. (The Erotic Review: an expert's view).

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| March 01, 2002 | Cowen, Matthew | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Publisher The Erotic Review Frequency Monthly Circulation 19,000 Cover price 3.50 [pounds sterling] Full-page ad rate 1,950 [pounds sterling] Advertisers include La Fee Absinthe, Skoda, Coco de Mer, Eyestorm Gallery, Agent Provocateur Parfum

"Do you think you could bash out something on the Erotic Review this afternoon, Matt?" Well, since you put it so appropriately, I'll have a go.

Except that the ER is a long way from the jazz mags lining the top shelf at your local newsagent -- or even from the pseudo jazzy lads' mags supporting them from the shelf below. In fact, there's nothing else that compares to its wholly unrestrained brand of highbrow literary porn -- which helps explain why it's only available in bookshops and by subscription and why the self-styled edititrice Rowan Pelling was so desperate to save the title when it was sold off last year.

Pelling's changes for the relaunch issue of the ER, which returns it to circulation after six months of enforced abstinence, appear largely driven by commercial concerns. There's an expanded and modernised review section and more ad friendly features on shagging in cars and the capital's top sex boutiques.

Having swiftly boned up (get your minds out of the sewer) on the ER's previous incarnation, I agree with keeping the changes to a minimum. The real joy of this magazine comes from its hilariously shocking fusion of ...

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