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Lexus rethinks 4x4 image with inserts by Andrews Alridge.(Brief Article)
Partners Andrews Aldridge has unveiled its first work for Lexus since winning the car account in October last year.
The agency has created an insert to drive sales of Lexus' 4x4 vehicle, the RX300, and challenge perceptions of the 4x4 market.
One million inserts will run in national titles including The Times, The Sunday Times and Financial Times, and business titles including The Economist.
The insert focuses on creating the feeling that the RX300 is a luxury 4x4. It shows the vehicle alongside the line, "The first 4x4 that gives you the great indoors", to play on the RX300's luxurious-interior.
Partners Andrews Aldridge hopes the insert will attract new drivers to the Lexus model ...
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Partners Andrews Aldridge has employed two new account managers. Louise Southern joins...Vodafone and Video Arts. Phil Andrews, managing partner at Partners Andrews Aldridge, comments: "We are delighted that Louise and Katherine are...