AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Nicorette is launching a fresh burst of TV advertising to sustain its market-leading position amid intensified competition provoked by the Government's decision to allow doctors to prescribe anti-smoking remedies.
Abbott Mead Vickers BBDO has drawn inspiration from the Oscar-nominated movie Moulin Rouge in a new commercial featuring a chorus girl who fends off the now familiar outsized cigarette using Nicorette gum.
Zenith Media is buying the national TV campaign, which breaks on 4 March, in the run-up to No Smoking Day later this month.
The media strategy for the Pharmacia & Upjohn*owned brand has been weighted heavily toward TV since AMV was ...