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<a href="http://www.accessmylibrary.com/article-1G1-83916131/amv-promotes-nicorette-moulin.html" title="Facts and information about AMV promotes Nicorette in Moulin Rouge-themed spot.">AMV promotes Nicorette in Moulin Rouge-themed spot.</a>
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AMV promotes Nicorette in Moulin Rouge-themed spot.
Nicorette is launching a fresh burst of TV advertising to sustain its market-leading position amid intensified competition provoked by the Government's decision to allow doctors to prescribe anti-smoking remedies.
Abbott Mead Vickers BBDO has drawn inspiration from the Oscar-nominated movie Moulin Rouge in a new commercial featuring a chorus girl who fends off the now familiar outsized cigarette using Nicorette gum.
Zenith Media is buying the national TV campaign, which breaks on 4 March, in the run-up to No Smoking Day later this month.
The media strategy for the Pharmacia & Upjohn*owned brand has been weighted heavily toward TV since AMV was ...
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