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McCann abandons Cobra's `Curryholic Dave' for `no pressure' theme.
Cobra is breaking the final link with its iconic Curryholic Dave advertising by moving away from the tube card medium that established the character.
The lager brand launches an illuminated six-sheet poster campaign through McCann-Erickson this week that continues the agency's attempt to reposition the beer as a mainstream drink for bars and clubs.
McCann's youth division, Magic Hat, was appointed last year with a brief to move Cobra away from its positioning as a laddish accompaniment to late night curries. Magic Hat initially continued with tube cards, yet replaced Dave with lifestyle-focused "Lessons in Lager" executions. The full series of six ads was never rolled out and the move to poster work spells the end for that creative approach.
Instead, McCann has developed a range of executions punning on Cobra's less gassy brewing method with the ...
- The Man in the Magic Hat.
- Magazine article from: Modern Brewery Age May 21, 2001 700+ words
...entrepreneurial spirit to craft brewing. The Magic Hat Brewing Company is a mysterious entity...men returned to the East and founded Magic Hat in 1994. "I'm a brand guy, and Bob...wanted to start a brewery." For Alan, Magic Hat is the sixth or seventh business he...
- Magic Hat Brewing Company Affiliate to Acquire Pyramid Breweries for $2.75 Per...
- Press release article from: Business Wire June 27, 2008 700+ words
...Brewers United, Inc., the parent of Magic Hat Brewing Company & Performing Arts Center, Inc. ("Magic Hat"), and Pyramid Breweries Inc...Letter of Intent between Pyramid and Magic Hat regarding the proposed merger. The...
- Magic Hat's Garage sale.(Magic Hat Brewing Co.)(Brief Article)
- Magazine article from: Modern Brewery Age January 30, 2006 700+ words
Magic Hat will field the Joe's Garage 12-pack...its season," says Sara Schnipper of Magic Hat, "[each one] includes two of our...Garage, consumers will find bottles of Magic Hat's #9 "not quite" pale ale; Circus...
- Magic Hat Mardi Gras Week-End!; New England's Largest Mardi Gras Celebration to...
- Press release article from: Business Wire February 9, 2006 700+ words
BURLINGTON, Vt. -- Magic Hat WHAT: Join in the spectacle! ... Come see the 11th Annual Magic Hat Mardi Gras Parade and Party WHERE: Church...3pm! TIMELINE: FRIDAY, FEBRUARY 24th: Magic Hat's Mardi Gras Weekend kicks off Friday...
- Magic Hat salutes Sen Jeffords with new beer.(Magic Hat Brewing Co.)(Brief...
- Magazine article from: Modern Brewery Age July 2, 2001 700+ words
The Magic Hat Brewing Co. of South Burlington, VT...said Alan Newman, co-founder of Magic Hat Brewing Co. "Jeezum" is a farmer cuss...inquiries from across the country convinced Magic Hat to brew one last commemorative batch...
- Magic Hat's Circus Boy.(Magic Hat Brewing Company of Burlington)(Brief article)
- Magazine article from: Modern Brewery Age March 13, 2006 700+ words
The Magic Hat Brewing Company of Burlington, VT has announced...The company describes the new brand as Magic Hat's "take on the American hefeweizen. Unfiltered...12-packs, cases, draft, and in every Magic Hat Variety 12-Pack.
- Oak and Magic Hat team up for Halloween parade.(Magic Hat Brewing Co.)(Oak...
- Magazine article from: Modern Brewery Age November 8, 2004 700+ words
...Blauvelt, NY, recently teamed up with Magic Hat Brewing Co. to help sponsor the Nyack...Richard Fossen, Brand captain for Magic Hat at Oak Beverages, Inc. He stands...Nyack Halloween Parade sponsored by Magic Hat and Oak Beverages.
- Magic Hat will release some unusual beers this winter.(Weekly Specialty &...
- Magazine article from: Modern Brewery Age January 19, 2004 700+ words
Magic Hat Brewing Co. of Burlington, VT, has...part is also not a typo. CC is part of Magic Hat's Humdinger Series of Epic Elixirs...NYC, Maryland and Delaware. Another Magic Hat Humdinger is also in the pipeline, slated...