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Label creates 5m [pounds sterling] drive for Glamour.
Conde Nast releases a new burst of TV advertising for its handbag-sized glossy Glamour next week, as the battle for supremacy in the women's lifestyle market continues.
The publisher has allocated a budget of almost 5 million [pounds sterling] to promote Glamour this year as it vies with The National Magazine Company's title, Cosmopolitan, for leadership of the sector. Glamour outsells Cosmopolitan in terms of UK newsstand and subscriptions, but its rival holds a topline circulation lead with an ABC of 463,010.
Last month, NatMags appointed M&C Saatchi to handle a poster-based marketing drive, linked with Cosmopolitan's 30th anniversary, to reinforce the title's lead at the top of the market.
Conde Nast's response is a continuation of the campaign that ...
- Conde Nast puts up 15m [pounds sterling] magazine launch for...
- Magazine article from: Marketing Week Singh, Sonoo June 17, 2004 700+ words
Conde Nast is launching its new woman...Living, backed by a 15m [pounds sterling] marketing and advertising...Housekeeping. Later this week, Conde Nast is expected to announce...Inge to handle the 10m [pounds sterling] launch (MW last week...
- WCRS.(Digests)(Conde Nast Publications Inc. contracts)(Brief Article)
- Magazine article from: Marketing Week October 7, 2004 700+ words
WCRS has been handed the 6m [pounds sterling] launch brief for Conde Nast's new magazine Easy Living. Manning Gottlieb OMD will handle media planning and buying.
- Traveller lands in Oz. (Newspapers Magazines).(Conde Nast Traveller...
- Magazine article from: Grocer June 22, 2002 700+ words
...Comag described the title as "an inspirational, essential guide to new destinations and cultures for adventurous travellers". Conde Nast Traveller Australia will have a cover price of 3.20 [pounds sterling]. [ILLUSTRATION OMITTED]
- Conde nast. (Digests).
- Magazine article from: Marketing Week November 8, 2001 700+ words
Conde Nast plans to increase the price of its handbag-sized Glamour magazine from [pounds sterling]1.50 next year. It is not known by how much.
- PRINTCAFE SIGNS CONDE NAST UK.
- Press release article from: PR Newswire May 23, 2000 700+ words
...solution by developing a Conde Nast UK branded site that...our publications." Conde Nast UK has a printing...well in excess of 12m pounds sterling a year, and printCafe...solution that will allow Conde Nast UK to strengthen its...
- printCafe Signs Conde Nast UK.
- Press release article from: PR Newswire May 23, 2000 700+ words
...solution by developing a Conde Nast UK branded site that...our publications." Conde Nast UK has a printing...well in excess of 12m pounds sterling a year, and printCafe...solution that will allow Conde Nast UK to strengthen its...
- The End In Sight - Making The Most Of Conde Nast VAT Claims.
- News wire article from: Mondaq Business Briefing April 7, 2009 700+ words
...decision in the Conde Nast and Fleming cases...estimate over [pounds sterling]1bn of VAT...As advisors to Conde Nast in the case Deloitte...returns. Both Conde Nast and Fleming argued...the region of [pounds sterling]1 billion...
- Do we need a new Face? With new youth lifestyle title Trash, Conde Nast hopes...
- Newspaper article from: The Evening Standard (London, England) Turner, Janice July 2, 2003 700+ words
...publishing houses, Conde Nast and will sit beside...says Sue Douglas, Conde Nast president of new business...global brand with a [pounds sterling]100 million turnover...CD with every issue. Conde Nast, still smiling after...
