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Woolworths awards Zenith planning job for media business.(Brief Article)(Statistical Data Included)
Woolworths has moved the media planning for its 18 million [pounds sterling] above-the-line account out of its creative agency, Bates UK, and handed it to Zenith Media, which runs buying on the business.
Since its demerger from its parent company, Kingfisher, last August, Woolworths has consistently denied rumours that its creative account is under review.
Last year Woolworths appointed Octavia Morley, the former managing director for e-commerce at Asda, as its marketing director. Morley is currently on maternity leave.
Zenith handled media buying for Woolworths' Christmas campaign, featuring stars including Ant & Dec, S Club 7, the former EastEnder Sid Owen and Des Lynam. It has worked on a retained basis for Woolworths since 1995 when Kingfisher appointed it to work across its businesses.
Woolworths' advertising activity at Christmas failed to help it ...
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