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Lowe unveils Orange ads targeting users from rival networks.(Brief Article)
Orange UK will next week roll out a multimedia campaign designed to poach customers from other networks.
The campaign, by Lowe, includes radio, TV, outdoor and online activity and communicates the idea that customers can "Reach everyone with Orange every time", using the company's new tariff range that allows its customers to use free minutes of talk time on rival networks.
Sarah Gold, the new-business director at Lowe, ...
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