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WCRS unveils Danish Bacon's 1m [pounds sterling] TV push.(WCRS Group PLC television campaign for Danish Bacon and Meat Council)(Brief Article)
A bacon-obsessed father fronts WCRS's new 1 million [pounds sterling] national television campaign for the Danish Bacon and Meat Council.
The campaign aims to build on Danish's previous proposition, highlighting what it deems to be the "irresistible smell" of Danish Bacon.
The brand is returning to television advertising to raise awareness in a market dominated by supermarket own label brands. It is the first above-the-line support for the brand since 1999, when it ran a trade campaign spoofing the horror films The Shining and The Exorcist.
The campaign will run for three weeks on ITV, Channel 4, Channel 5 and Sky TV. The media schedule has been planned on daytime activity targeting housewives and children, who are identified as the main buyers of bacon. Spots have also been bought in Sunday morning shows, such as T4, to attract a ...
- On the campaign trail: sad tale of a non-Ribena blackcurrant ... dancing with...
- Magazine article from: Grocer August 13, 2005 700+ words
...is flattened by an errant golf ball. DANISH BACON Budget undisclosed Manufacturer The Danish Bacon & Meat Council New online advertising for Danish Bacon features an internet animation that...
- John Howard, marketing director of Danish Bacon and Meat Council.(trade...
- Magazine article from: Grocer July 13, 2002 700+ words
John Howard, marketing director of Danish Bacon and Meat Council, has been elected chairman of the Provision Trade Federation, succeeding Andy Smith of Lactalis.
- ADVERTISING THIS WEEK ...(campaigns from Wrigley Company Ltd., Danish Bacon and...
- Magazine article from: Grocer June 16, 2001 700+ words
...features an encounter at airport security. 2 Bacon as air freshener is the theme of a new ad campaign from the Danish Bacon and Meat Council. It runs in women's magazines and weekend supplements. 3 Ginster's emphasises its good food message...
- Dancing to bacon's tune.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(internet...
- Magazine article from: Grocer July 30, 2005 700+ words
...hit among online users. The Danish Bacon & Meat Council commissioned the piece. It...Citroen C4 transformer TV ad. Danish bacon forms the character's torso...designed to raise awareness of Danish Bacon among 30-somethings.
- Danish to return to TV advertising with `fun, lighthearted' approach. (Packs,...
- Magazine article from: Grocer November 10, 2001 700+ words
Danish bacon will be back on the box next spring...campaign for more than two years. The Danish Bacon & Meat Council said the decision to return to the...Previous TV campaigns have seen Danish bacon taking the mickey out of vegetarians...
- New ads for DBMC.(Meat--Bacon--Poultry--Fish )(Danish Bacon and Meat...
- Magazine article from: Grocer March 27, 2004 700+ words
Danish bacon bosses are hoping to boost sales...Howard, marketing director with the Danish Bacon and Meat Council. "The press adveritising shows...said the humour in the ads matched Danish Bacon's sense of fun and would help them...
- DBMC guns for Quin.(Danish Bacon and Meat Council)
- Magazine article from: Grocer July 15, 2000 700+ words
...Danish pig industry. The challenge came from Danish Bacon and Meat Council marketing director John Howard, after Quin spoke...producers do," adding that she did not think Danish bacon would disappear from the UK. The campaign was...
- Howard brands ads a failure.(John Howard of the Danish Bacon and Meat...
- Magazine article from: Grocer August 5, 2000 700+ words
...Danes have branded the MLC's controversial ad campaign for pigmeat as a flop. Research commissioned by the Danish Bacon and Meat Council from NOP showed that awareness of the British Quality Standard Mark was 40% the week after the second MLC...