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Agencies will pitch for Diners Club DM credit card account.(Brief Article)
Diners Club UK is close to appointing a direct marketing agency to assist it with a relaunch later this year.
The credit card operation has shortlisted EHS Brann, Tullo Marshall Warren and WWAV Rapp Collins to pitch for the business. TMW has worked for Diners Club in the past.
An agency source said that the budget for the account was unclear and that it was still unknown if the whole business will be consolidated into a single agency. The appointed agency or agencies will be tasked with stopping current Diners Club cardholders from defecting to rival cards and acquiring ...
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