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CDD nets Sekonda's 1.5m [pounds sterling] wristwatches above-the-line task.(Campbell Doyle Dye, Time Products PLC)(Brief Article)
Campbell Doyle Dye has won the account for Britain's best-selling watch brand, Sekonda. It is the agency's second win since it partnered with Omnicom last November.
Sekonda, owned by Time Products, appointed CDD without a competitive pitch. The above-the-line task is thought to be worth 1.5 million [pounds sterling]. The agency takes the account from the incumbent, Toybox.
The news comes six months after Time Products underwent a management buyout valued at 80 million [pounds sterling]. Since then, Sekonda has embarked on a revamp of both its products and brand identity.
Sekonda's managing director, Julian Pollock, said: "From time to time you have to reinvent yourself to keep on top -- we are at this ...
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- Magazine article from: Marketing Week September 30, 2004 700+ words
...UK has moved the 1.5m [pounds sterling] advertising account for its Sekonda watch brand out of TBWA...reverted to CDD. No one from Sekonda was available for comment...part of a move to revamp Sekonda following an overall brand...
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...reviewing the advertising for its Sekonda brand. The account is held...Pollock appointed CDD to Sekonda's advertising account in...brand spent just 480,000 [pounds sterling] on advertising last year...is expected to increase. Sekonda does not have a marketing...
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- Magazine article from: Marketing Week Stones, John October 23, 2003 700+ words
...responsible for the revamp of the company's Sekonda brand, is leaving the company without...want to appoint a marketing director." Sekonda has been the best selling watch brand...Time Products, created by an 80m [pounds sterling] management buyout in 2001, also markets...
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...ads of stunning banality - but this year Sekonda's got a Big Theme. It's a big theme...a masterstroke or a terrible mistake - Sekonda's expression of this poignant generality...chronographs, no Rolex- derived flash. Are Sekonda going after a quality and restraint positioning...
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- Magazine article from: Marketing Week September 11, 2008 700+ words
ITV has signed Sekonda to sponsor a high-profile series of weekend music-themed shows on its flagship terrestrial channel ITV1. Sekonda fashion brand Seksy will sponsor shows including For One Night Only and Everybody Dance Now. For One Night...
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- Newspaper article from: The Mirror (London, England) February 9, 2001 700+ words
THE Belfast Giants produced a gutsy performance and rode the hot goaltending of Mark Cavallin who was simply magnificent. The big net minder repelled one attack by the Steelers after another as the Giants beat Sheffield 2-1 in the first leg of the Challenge Cup semi-final. Giants Dave Whistle said
- Don't talk to me about that [pounds sterling]40m Graff gems raid. It reminds me...
- Newspaper article from: The Daily Mail (London, England) August 14, 2009 700+ words
...sterling]1.2bn ([pounds sterling]1.7bn). A genuine...Laurence has just lost [pounds sterling]40million. I'd panic if I lost [pounds sterling]40. When he and...isn't it? I bet Mr Sekonda can't sleep at night...
- Don't talk to me about that [pounds sterling]40m Graff gems raid. It reminds me...
- Newspaper article from: The Daily Mail (London, England) August 14, 2009 700+ words
...said to be worth [pounds sterling]1.2bn. A genuine...Laurence has just lost [pounds sterling]40million. I'd panic if I lost [pounds sterling]40. When he and...isn't it? I bet Mr Sekonda can't sleep at night...