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PHD grabs COI's 7m [pounds sterling] media planning for Pensions Credit.(Central Office of Information)(Brief Article)
COI Communications has awarded PHD the Department of Work and Pensions' Pensions Credit strategic media planning brief, estimated to be worth 7 million [pounds sterling].
PHD defeated Zenith Media and Optimedia to take the account, which promotes the Government's minimum income guarantee to pensioners and people approaching the pensionable age.
This is the second piece of business that PHD has won from COI Communications since securing a place on COI's strategic planning roster in July 2001. Last year it won the Winter Fuel Payments account for pensioners and people with low incomes.
PHD currently works on COI accounts for the Department for Education and Skills' Learn Direct and various briefs for the Department of ...
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