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J. Walter Thompson to lose Malibu work after sale of brand.(Diageo PLC sells Malibu to Allied Domecq PLC)(Brief Article)
J. Walter Thompson is set to lose its Malibu business after the sale of the coconut rum brand by its Diageo parent to Allied Domecq.
The deal means that all below-the-line activity on the brand will be handled by 141, the Cordiant-owned integrated specialist.
Allied Domecq has yet to decide which of its global roster agencies -- Bates, BBDO or the New York shop dRush -- will be awarded the above-the-line assignment.
Cordiant, ...
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