AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
DFGW wins Dollond & Aitchison's 5m [pounds sterling] brief.(Dollond and Aitchison Group Ltd.)(Brief Article)
DFGW has won Dollond & Aitchison's creative advertising account from Lowe, with Starcom Motive hired to replace Initiative Media as the media agency. Both accounts were won without a pitch.
The move marks a change for the optical retailer -- most famous for its ads starring Burt Reynolds -- as it gears up for a major branding push after its recent focus on customer relationship marketing and direct mail.
D&A spent about 600,000 [pounds sterling] on marketing last year, but this figure is thought to be increasing to 5 million [pounds sterling] as DFGW reinvigorates the brand with press, poster and radio work. TV work has been scheduled for later in the year.
D&A has taken the decision to concentrate on brand advertising to compete in the optical sector against Specsavers, Vision Express and Boots Opticians.
Its competitors have a much stronger above-the-line presence, with Specsavers spending 20 million [pounds sterling] on advertising developed in-house. Vision Express spent 6 million [pounds ...
- Euro RSCG.(Agencies)(Vision Express)(Brief Article)
- Magazine article from: Marketing Week May 20, 2004 700+ words
Euro RSCG has created a 1m [pounds sterling] advertising campaign for Vision Express. The campaign aims to reinforce the optician's commitment to providing exceptional eye care and customer satisfaction.
- Magnifying glasses; How [pounds sterling]2.45 frames end up being sold for...
- Newspaper article from: The Daily Mail (London, England) February 12, 2005 700+ words
...being charged between [pounds sterling]75 and [pounds sterling]99. Opticians' chains...firms such as Specsavers, Vision Express, Boots and Dollond &...sold to Specsavers for [pounds sterling]2.45. Once lenses...
- Opticians 'are seeing profits of 1,000pc on a pair of glasses'.
- Newspaper article from: The Daily Mail (London, England) January 13, 2005 700+ words
...is now put at [pounds sterling]148.50 - up...chains, Boots, Vision Express, Specsavers and...spectacles start from [pounds sterling]30, while Vision Express said it has frames from [pounds sterling]9. Boots said...
- coloured sunglasses; Femail.
- Newspaper article from: The Daily Mail (London, England) March 31, 2005 700+ words
...020 7225 1960 Purple frames, [pounds sterling]129, Christian Dior at Vision Express: 0800 7380 90 Shaded grey frames, [pounds sterling]45, Guess at Vision Express: 0800 7380 90 Styling: CANDY...
- BRIGHTER THAN WHITE; Add bold colours to cool classics to create the perfect...
- Newspaper article from: The Daily Mail (London, England) August 21, 2003 700+ words
...as before. Sunglasses [pounds sterling]116, YSL at Vision Express Vest [pounds sterling]20, Oasis. Shorts [pounds...Warehouse. Sunglasses [pounds sterling]127, Chanel at Vision Express, 0800 738090 * Prices and...
- Femailstyle sunglasses.
- Newspaper article from: The Daily Mail (London, England) May 26, 2005 700+ words
...and jewelled arms, [pounds sterling]285, Sama, 0800 328...oval clear sunglasses, [pounds sterling]130, Gucci at Vision Express, 0800 7380 90 Aviators Black with white trim, [pounds sterling]125, Marc Jacobs at...
- FIVE FACES OF SIENNA; STYLE FILEDIRECTIONS.
- Newspaper article from: The Mail on Sunday (London, England) February 13, 2005 700+ words
...lloydspharmacy.com BOOTS, [pounds sterling]45, Lorena Carreras, tel...485080 BOHO BABE SUNGLASSES, [pounds sterling]70, Ted Baker at Vision Express, tel: 0800 738090 BAG, from [pounds sterling]90, the London Luggage Company...
- STYLE FILE; Damaris Evans, lingerie designer.
- Newspaper article from: The Mail on Sunday (London, England) February 13, 2005 700+ words
...NO 5 EAU DE PARFUM, [pounds sterling]39, tel: 020 7493 3836. SUNGLASSES, [pounds sterling]150, Paul Smith, from Vision Express, tel: 0800 738090. SILK CHIFFON BRA, [pounds sterling]39, and KNICKERS...