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Initiative to pitch as IT giant Sun reviews $100m media brief.(Brief Article)
Initiative Media is on alert following news that its Sun Microsystems client is preparing for a global review of its media account.
Initiative Media handles the account in both the UK and in North America -- it only won the $100 million brief in February last year, when WPP's J. Walter Thompson network was awarded the creative business.
A spokesman for Sun said the review was still at an early stage, but that it would kick off ...
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