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Leo Burnett ousts Whyte for Haines.(Brief Article)
Leo Burnett has ousted its chief executive, Stephen Whyte, to make way for Bruce Haines who joins the London agency in the expanded role of group chief executive.
Steve Gatfield, Burnett's worldwide chief executive, explained that he was proud of the agency's creative output but that this did not deflect from his frustration over its recent failure to generate sufficient new business.
Burnett was recently short-listed for pitches including the Army, Lloyds TSB and Lego but progressed no further.
The agency has suffered in the economic downturn; its billings fell by 15.14 per cent to 100.19 million [pounds sterling], according to AC Nielsen MMS data.
Gatfield said that Haines' appointment will see Burnett expand its non-advertising interests. "What we are doing is creating a group of high-quality companies under the Leo Burnett banner and Bruce will be overseeing this, whether it be in start-ups or company acquisitions," he explained.
Gatfield identified design and strategic consulting as areas where he is keen to develop Burnett's capabilities further and said that Haines would bolster the existing group companies.
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