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FHM seeks agencies in bid to reverse ABC decline.(Brief Article)(Statistical Data Included)
FHM, the UK's biggest-selling lifestyle magazine, is looking for creative and media agencies as it plans to launch its first television campaign in four years.
Nial Ferguson, the group marketing manager for FHM, has already begun discussions with agencies regarding a TV drive, planned for early summer. It is not clear whether a formal pitch will be called. An appointment could be made on the basis of credentials presentations.
FHM, which dominates the UK men's sector, has placed limited emphasis on above-the-line advertising since 1998. However, a contraction in the sector over recent years has triggered a change in strategy. The magazine's circulation dropped 20 per cent year on year to 570,719 in the ABC figures released last month, although its newsstand sale still exceeds the combined totals of its nearest two rivals.
IPC's Loaded, with a circulation of 308,711, used strong promotional ...
- Scottish Courage saves 50% on its annual communications costs with new IP-VPN...
- Press release article from: M2 Presswire December 21, 2004 700+ words
...December 2004-CABLE & WIRELESS: Scottish Courage saves 50% on its annual communications...Network from Cable & Wireless; Scottish Courage opts for integrated national data...contract worth GBP2.1 million with Scottish Courage, the brewing division of Scottish...
- Scottish Courage selects Comshare BudgetPLUS for web based budgeting and...
- Press release article from: M2 Presswire January 21, 2000 700+ words
...PRESSWIRE-21 January 2000-COMSHARE: Scottish Courage selects Comshare BudgetPLUS for web...COMMUNICATIONS LTD RDATE:21012000 London -- Scottish Courage, the UK's leading brewer, has...at the end of August. In line with Scottish Courage's e-business strategy, users...
- Scottish Courage promotes brand chief to consumer marketing role.(News;...
- Magazine article from: Marketing Week August 28, 2003 700+ words
Scottish Courage has promoted brands director Andy...activities and will continue to report to Scottish Courage's UK marketing director, Tony...chief Neal previously looked after Scottish Courage's Beck's, Kronenbourg and Miller...
- Scottish Courage, Miller Geniune Draft. (Digital Sponsorship).
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Winner CLIENT: Scottish Courage, Miller Geniune Draft AGENCY...Stella. Additional research by Scottish Courage's Alcohol Division showed...of Budweiser's budget, Scottish Courage forged a three-year partnership...
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- Magazine article from: Marketing Week August 25, 2005 700+ words
Scottish Courage's cider brands are thought to...Scottish & Newcastle-owned Scottish Courage cider brands, which include Bulmers...this month. It is understood that Scottish Courage is exploring the possibility of...
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- Newspaper article from: The Journal (Newcastle, England) November 26, 2003 700+ words
Byline: By Rebekah Ashby Brewer Scottish Courage will distribute more than 500m pints...tanks, trailers and tractor units for Scottish Courage, a UK brewing arm of Scottish &...support the operations of its customer Scottish Courage. John Bradley, the Hays financial...
- Scottish Courage in extra cold push.(brand marketing)(Brief Article)
- Magazine article from: Marketing Week September 8, 2005 700+ words
Scottish Courage is challenging its premium lager...Strongbow cider. The move will complete Scottish Courage's extra cold line-up, which...liquid at three degrees Celsius. Scottish Courage customer marketing director David...