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TV contractors snub Busch Media.(over commission rate difference)(Brief Article)(Statistical Data Included)

Campaign

| March 01, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Busch Media Group, Anheuser-Busch's in-house media department, has fallen out with the TV sales contractors after demanding a 15 per cent commission rate -- a figure normally only available to recognised agencies.

One senior TV sales source said the TV sales houses were presenting a united front to the client by refusing to negotiate their position. This could jeopardise future television campaigns from Anheuser-Busch, which owns the beer brands Budweiser and Michelob. It spends 19 million [pounds sterling] above the line annually.

Michael McGough, Busch Media Group's general manager, denied there was a problem. "Everything has been great and we've met with every TV station. We've been negotiating terms since we took over buying our own air-time in November, and we are currently on-air. As far as I'm concerned there ...

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