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Busch Media Group, Anheuser-Busch's in-house media department, has fallen out with the TV sales contractors after demanding a 15 per cent commission rate -- a figure normally only available to recognised agencies.
One senior TV sales source said the TV sales houses were presenting a united front to the client by refusing to negotiate their position. This could jeopardise future television campaigns from Anheuser-Busch, which owns the beer brands Budweiser and Michelob. It spends 19 million [pounds sterling] above the line annually.
Michael McGough, Busch Media Group's general manager, denied there was a problem. "Everything has been great and we've met with every TV station. We've been negotiating terms since we took over buying our own air-time in November, and we are currently on-air. As far as I'm concerned there ...