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`Rings' fling brings payday: New Line rebounds on epic's B.O. success. (Film).(Brief Article)(Company Profile)(Statistical Data Included)

Variety

| February 25, 2002 | Harris, Dana | COPYRIGHT 2008 Reed Business Information, Inc. (US). (Hide copyright information)Copyright

Not that anyone needs a reminder that movies are a cyclical business, but consider the case of New Line.

A year ago it had just released two turkeys -- "Town and Country" and "Little Nicky." Michael De Luca, its estimable young chief, was removed as production head. There was talk that New Line's corporate parent, AOL Time Warner, had lost patience--and hope.

So now New Line is coming off its best year ever.

"The Lord of the Rings: The Fellowship of the Ring" has already grossed $700 million worldwide, the company is reveling in 14 Oscar noms and buzzing along with a new business plan that will result in 14-15 films a year. And the AOL TW mavens are counting the company as a major asset.

How did this turnaround happen?

For one thing, the 35-year-old company seems, after a yearlong blip and 100 layoffs, to have …

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