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Leading the parade; Buyers' drive for exclusivity will power ultra-luxury class.

AutoWeek

| March 11, 2002 | Gritzinger, Bob | COPYRIGHT 2002 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If you're tired of driving your sports car in the shadows of two-ton trucks and sport/utility vehicles, the future may not appear too sunny. As the average age of car buyers creeps ever upward, more and more of those aging boomers are moving away from traditional sedans and coupes and into trucks and SUVs.

But there is one silver lining for car enthusiasts: ultra-luxury cars.

According to research by AutoPacific, a California-based automotive consulting and forecasting concern, the pool of potential luxury car buyers will grow significantly between now and 2010 as the boomer and Generation X populations continue to age, become wealthier and demand more comfort and ever-more exclusivity from vehicles. Manufacturers are responding with plans for a range of luxury and ultra-luxury cars and trucks to feed that demand. And while the lux-truck market is expected to flatten in the latter stages of the decade, sales of ultra-luxury cars will continue to climb, AutoPacific predicts.

``The upmarket potential for the ultra-luxury car segment is great,'' says Jim Hall, AutoPacific's Detroit-based consultant.

Included in that growing list of ultra-luxury cars- defined as those costing in excess of $125,000-are the likes of ...

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