AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
There's more to marketing than 'Yah, boo, sucks'. (News-Barry's Beat).
Brainless, immature and stupid. Just my opinion on the crazy punch for punch trading hostility between Argos and Dixons.
Mud-slinging advertising rarely works, but allowing it to go to such lengths is just nonsense. We've seen national press ads from Dixons proclaiming: "Sony Argos, our prices are lower than yours", then Argos retorts: "Sorry Dixons, we've reduced another 200 prices".
And to amplify the war still further, both employ huge knocking banners.
The first rule of advertising is never put a competitor's name in your advert, but these two have each other's names larger than their own. It's farcical!
Why such aggressive attacks and what are the consequences for other retailers and suppliers?
- Supplier-supplier relationships: why they matter.(NETWORK)
- Magazine article from: Supply Chain Management Review Choi, Thomas Y. July 1, 2007 700+ words
...the buyer-supplier relationships...integration with their suppliers. But they often...relationship with Supplier B. By working with both Suppliers A and B, the...fact that the suppliers have their own agendas, so when Supplier A was told to...
- Supplier programs take time to become world class. (Cover Story)
- Magazine article from: Purchasing Morgan, James August 19, 1993 700+ words
...factors: * How well suppliers sense that there...being a preferred supplier. * Purchasing...guide preferred suppliers. Supplier payoff. Answers...their most important suppliers. Many companies use numeric supplier rating systems for...
- Supplier's role takes a giant step up.
- Magazine article from: Purchasing Ciancarelli, Agatha November 19, 1998 700+ words
...distributor. "Our supplier needs to have the right...source to other tiers of suppliers. We are trying to strip...responsibility to the supplier," says Williams...while others have one supplier for a group of commodities...shifted from 1,200 suppliers to Fairmont. Says Williams...
- Supplier networks offer more than just reduced prices.(Company overview)
- Magazine article from: Manufacturing Business Technology February 1, 2008 700+ words
...obvious benefit of a supplier network is improved...you in touch with suppliers that have already...Magliari believes supplier networks will focus...adding international suppliers to their rosters...she says. 'Supplier networks will need...Prime Advantage's suppliers are domestic, ...
- Suppliers: friend or foe? Traditional supplier management strategies begin to...
- Magazine article from: Purchasing Hannon, David February 6, 2003 700+ words
...mandate, saying, "Supplier performance is...and that all suppliers are measured on...to discuss its supplier management strategy...public disputes with suppliers last year. Early in 2002, tier one supplier Visteon issued...
- Supplier diversity: a hidden asset: when you think about diversity, what comes...
- Magazine article from: Franchising World Brathwaite, Sonya Thorpe May 1, 2002 700+ words
...long-standing suppliers are not minorities. Why are supplier diversity programs...the benefits of supplier diversity programs...of qualified suppliers, * better quality...of our prime suppliers to support our corporate supplier diversity policy...
- Supplier expertise is usually greater than your own.
- Magazine article from: Purchasing Genna, Albert November 23, 1995 700+ words
...savings help from suppliers can come in other areas as well. "A supplier suggested a revolutionary...with reducing your supplier base and developing...relationships with suppliers of critical components." Cut the supplier slack. "We always...
- Suppliers Using Ketera Solutions Maximize Value with Zero Transaction Based...
- Press release article from: Business Wire September 21, 2005 700+ words
...record number of suppliers in the Ketera Supplier Network are gaining...average 200 new suppliers per week. Additionally, the Ketera Supplier Network has exceeded...buyers with all suppliers over the Internet, regardless of supplier size or system...
