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There's more to marketing than 'Yah, boo, sucks'. (News-Barry's Beat).
Brainless, immature and stupid. Just my opinion on the crazy punch for punch trading hostility between Argos and Dixons.
Mud-slinging advertising rarely works, but allowing it to go to such lengths is just nonsense. We've seen national press ads from Dixons proclaiming: "Sony Argos, our prices are lower than yours", then Argos retorts: "Sorry Dixons, we've reduced another 200 prices".
And to amplify the war still further, both employ huge knocking banners.
The first rule of advertising is never put a competitor's name in your advert, but these two have each other's names larger than their own. It's farcical!
Why such aggressive attacks and what are the consequences for other retailers and suppliers?
Dixons' Christmas figures were lower than anticipated with mobile sales way down, compared with say... Carphone Warehouse.
The Dixon's Store Group (DSG) also lost market share on items such as digital cameras.