Cowen on ... Holmes Place. (Opinion).(M&C Saatchi advertising campaign for Holmes Place health clubs)(Brief Article)

So M&C Saatchi would like us to believe that regular exercise at Holmes Place improves your performance where it really counts. Not on the football field, not in the swimming pool, but in the bedroom -- a smaller venue, but no less crucial for that.

I've been going to a Holmes Place club for about a year now and have never yet stumbled on the exercise class that Matthew Cowen covers this area. It's a pity, because I could do with a good laugh before I start humiliating myself on the treadmill. Do the guys stand up on their spinning machines, executing perfect pelvic thrusts while a trainer keeps yelling at them to imagine Maggie Thatcher in the nude?

Sex has …