A company unwilling to rest on its laurels: First Quality Hygienic Inc. (H&BA Vendor Outlook 2002).(private label )(Brief Article)

GREAT NECK, N.Y. -- Having firmly established itself in the vanguard of private label and value brand tampons and incontinence products, First Quality Hygienic Inc. has not been content to rest on its laurels.

Instead, the company has been engaged in an infrastructure expansion process that will enable it to support even more rapid growth.

Mass market chains, which are the leaders in the sales of adult incontinence merchandise and which control a substantial private label share in the tampon market, remain an important foundation upon which First Quality has built its success. The company continues to manage successful programs with a number of leading retailers in the drug store, discount and supermarket trade classes.

First Quality also is a leading supplier of incontinence items to nursing homes. Its products are not restricted to a domestic customer base; they are distributed in about 50 other countries around the globe.

A key asset that has helped First Quality maintain its leadership in the tampon and incontinence categories is the company's rich heritage of innovative products.

In recent years the vendor has developed and marketed such offerings as its MultiPack Plus, which features three absorbencies of open-end cardboard applicator tampons in a 40-count pack.

Other introductions include a rounded petal-tip cardboard applicator ...