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Fifteen McDonald's units here and in neighboring towns. (Marketing Matters).(McDonald's locations try Internet marketing program)(Brief Article)

Nation's Restaurant News Daily NewsFax

| February 14, 2002 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

ASHEVILLE, N.C. - Fifteen MCDONALD'S units haere and in neighboring towns are testing an Internet-based customer loyalty program called Road2Rewards that targets consumers 13 and older. Officials of the Oak Brook, Ill-based company were unavailable for comment, but the affiliated www.load2rewards.com website said …

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