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Adland appears to be run by bunch of idiots. (Shared Beliefs).
I have been lucky to have the opportunity recently to take an outsider's look at the advertising industry.
Removed from the day-to-day, and looking at the industry with a fresh eye, one saw many strengths. One of those was the power of simple reductive thought. While this approach can produce astonishing insights, reduction can quickly reach the point of absurdity.
The IPA appears to have reached that point with Shared Beliefs.
This mistake is then compounded by our elders and betters of the IPA acting in a surprised and ...
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