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The IPA book cuts out the hype and bullshit. (Shared Beliefs).
I started off liking the new IPA book(let) Shared Beliefs but Caroline Marshall's persuasive and clever Perspective piece had me wavering (ever thought of working in advertising?). The advertising business and the process of developing advertising is easy to make fun of, particularly when people try to explain it and, God knows, we provide plenty of opportunities.
But putting aside the weird scrap art and pseuds corner contenders (my favourite: "The nipple in the vogue.com poster was not just arresting but made a statement about the brand ..."), the book cuts through a lot of the hype and bullshit that surrounds what we do.
Someone once said everyone approaches advertising with an open mouth. There's a welter of news, views and ...
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