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Research says radio grows but TV shrinks. (Radio Audiences).
There has been much speculation that one of the features of the future media landscape will be the increasing strength of radio compared to television. The theory is based on a combination of factors, primarily the increasing time-squeeze in society and the opportunity for radio as a background to new screen-based activity, such as the internet and computer games.
Evidence to back this up is increasing and this week's publication of research from Carat supports the argument. The main finding of the research is that TV viewing has declined while radio listening has grown significantly. We know from our own analysis of Rajar that radio audiences are growing most on weekday evenings. Given TV's traditional dominance at this time we believe this an important trend to consider in conjunction with the Carat research.
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- RADIO: Commercial radio hopes to cash in on digital age.
- Magazine article from: Music Week March 17, 2007 700+ words
...the RAB argues commercial radio has proved remarkably...amalgamated with the Commercial Radio Companies Association...off a cliff, but radio audiences remain steady. That...celebrating." Although commercial radio has retained listeners...
- Broadcasting: Commercial radio fights back.
- Magazine article from: Marketing July 2, 2008 700+ words
...worrying for the commercial radio sector. The BBC...particular switched over Commercial radio also lost ground...s share of local radio audiences slipping to 30...is now vital for commercial radio to develop innovative...
- Will Rajar's tune-up work? (Radio Joint Audience Research's new digital system...
- Magazine article from: Marketing Lutchford, Amanda November 13, 1997 700+ words
...the system for measuring radio audiences have caused concern in...cope with the explosion of commercial radio services. For example...dealing with the explosion of commercial radio. However, this further...is working hard to help commercial radio make a leap forward ...
- Audience valuation and minority media: an analysis of the determinants of the...
- Magazine article from: Journal of Broadcasting & Electronic Media Napoli, Philip M. June 1, 2002 700+ words
...possibility of lower valuations of minority audiences through a quantitative analysis of the determinants of the value of commercial radio station audiences. Minority Media and Diversity Policy The general policy imperative that drives concerns about the viability...
- Has the commercial radio audience levelled off?
- Magazine article from: Campaign Reid, Alasdair May 12, 1995 700+ words
Are commercial radio audiences starting to find their own natural...You have to ask whether commercial radio audiences have peaked at a 50 per cent...to offer more of the same. Commercial radio has perhaps stolen all it can...
- Arbitron and Taylor Nelson Sofres Australia are Platinum Sponsors of the...
- Press release article from: Business Wire August 28, 2002 700+ words
...platinum sponsors of the Commercial Radio Awards, specifically the...executive officer (CEO) of Commercial Radio Australia (CRA) Joan...awards. The Australian Commercial Radio Awards will be held at...network and local market radio audiences across the United States...
- First Country Signs Contract to Use the Arbitron Portable People Meter System...
- Press release article from: Business Wire June 8, 2005 700+ words
...SM)) has been selected to measure radio audiences across all of Norway. A Steering...tuning in the country's public and commercial radio broadcasts in many different ways...measuring network and local market radio audiences across the United States; surveying...
- Radio's other boom. (commercial radio and successful sponsorship)
- Magazine article from: Campaign Gray, Robert May 31, 1996 700+ words
...Channel 4, with the far looser code applied to commercial radio. Over the past few years there has been a boom...You are getting the strength of our brand." As commercial radio audiences have risen and the broadcasters' brand names...
- The accuracy of diary measures of car radio audiences: an initial assessment.
- Magazine article from: Journal of Advertising Abernethy, Avery Mark June 22, 1989 700+ words
...Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment Despite the...the dominant method used to measure radio audiences, few studies have been published...Several different measures of car radio audiences were conducted over a three-month...
- Radio audiences. SOUND PROGRESS.
- News wire article from: Asia Africa Intelligence Wire September 26, 2003 700+ words
(From Financial Mail) Byline: Jeremy Maggs Radio audiences SOUND PROGRESS Radio is enjoying a renaissance, with listenership increasing for most stations. But don't get too excited...
