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Radio is not growing audience share any faster than outdoor. (Radio Audiences).
In two intriguing statements in Campaign, 11 January, Douglas McArthur, the chief executive of the Radio Advertising Bureau, stated: "Unlike other mass media, radio will continue to grow its audience ..." and then proceeded to claim a 15 percent share of broadcast revenue. These impressions deserve clarification.
Conjuring this percentage purely from last quarter's broadcast figures in an attempt to aggrandise radio's position is obviously mischievous. And ...
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