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[O.sub.2] win could be a double-edged sword. (Opinion).(Brief Article)

Campaign

| February 01, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Barker & Ralston may be a receeding memory these days but it was big news 12 years ago when the start-up won Abbey National's 13 million [pounds sterling] account within days of its launch. Six years later the account, making up two-thirds of its business, was gone and the fairytale ended in merger. Good luck to the ...

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