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I-Recall: dotcom weekly awareness survey.(Brief Article)(Statistical Data Included)
I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media Adspend
July-September
1 BT AMV BBDO/Zenith Media 2,646,000 [pounds sterling]
2 AOL MWO/BBJ 8,923,000 [pounds sterling]
3 Halifax DLKW/Zenith 219,000 [pounds sterling]
4 AA HHCL & Partners/Zenith 2,603,000 [pounds sterling]
5 First Direct WCRS/PHD 170,000 [pounds sterling]
6 Cahoot Euro RSCG/Carat 940,000 [pounds sterling]
7 Lycos Leagas Delaney/BBJ 547,000 [pounds sterling]
8 Intelligent Union/BLM Media 2,908,000 [pounds sterling]
Finance
9 Sainsbury McCann-Erickson n/s
Bank Manchester/PHD
10 Daily JWT/MindShare 480,000 [pounds sterling]
Telegraph
11 CNN Leith/MediaCom 76,000 [pounds sterling]
12 Smile Farm/TCS Media North 210,000 [pounds sterling]
13 Vizzavi WCRS/Optimedia 37,000 [pounds sterling]
International
14 Expedia Euro RSCG/MPG ...
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