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<a href="http://www.accessmylibrary.com/article-1G1-83045424/alison-lee-sister-campaign.html" title="Facts and information about Alison Lee, the sister of Campaign's media reporter, Jeremy Lee, nominates Nestle's use of ambient media for the launch of its Little Rolos product. (Media Choice).(Brief Article)">Alison Lee, the sister of Campaign's media reporter, Jeremy Lee, nominates Nestle's use of ambient media for the launch of its Little Rolos product. (Media Choice).(Brief Article)</a>
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Alison Lee, the sister of Campaign's media reporter, Jeremy Lee, nominates Nestle's use of ambient media for the launch of its Little Rolos product. (Media Choice).(Brief Article)
"Nestle has booked 587 A3 posters in the fitting rooms of 79 Miss Selfridge stores across the UK as part of its marketing strategy for the launch. In order to reinforce the `Do you love anyone enough to give them your last Rolo?' creative, the posters will be supported by in-house sampling in all the Miss Selfridge stores. The posters will run for a month from 1 February.
"My three young daughters are the target audience for Little Rolos. The use of posters in ...
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