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D'Arcy shifts focus to living life in Tetley ads.
D'Arcy's first campaign for Tetley tea since it ditched the tea folk plays on the health benefits of the drink and attempts to shake up its safe and old-fashioned image.
One 60- and two 30-second ads are the first from the brand in more than a year and follow an advertising review last year, which D'Arcy won in August after a final shootout against HHCL & Partners.
The new 15 million [pounds sterling] campaign launches on 4 February and features a crowd of new faces and the voice of Ewan MacGregor reading a poem in a series of feel-good spots designed to inspire consumers to live life to the full.
In one a royal guard breaks his statue-like position to help a young girl who trips and falls in front of him. In another spot a doting father excels himself at his daughter's school sports day and in the final TV spot a woman proposes to her partner instead of waiting to be asked. The new strapline is: "You are the ...
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- Magazine article from: Marketing Week February 16, 2006 700+ words
...October by experienced advertising executives Barry Cook, Nick Hastings, John Quarrey and Malcolm White, Krow now has two clients...in previous roles they, and co-founders Barry Cook and Nick Hastings, who worked together as senior executives at D'Arcy...
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- Magazine article from: Marketing Week December 14, 2006 700+ words
...agency, which was set up by Barry Cook, John Quarrey, Nick Hastings and Malcolm White in the autumn of 2005, will have 30 employees...good at new business and punching above their weight, and Nick Hastings is one of those people. You don't need hundreds of staff...
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- Magazine article from: Advertising Age Hall, Emma August 11, 2003 700+ words
...becomes co-chairman alongside existing Chairman-Chief Creative Officer Mark Wnek. BDDH's executive creative director, Nick Hastings, will retain his title at the new agency. Euro RSCG Wnek Gosper's clients include Peugeot, retail chain Argos and Cadbury...
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- Press release article from: PR Newswire March 10, 2004 700+ words
...Euro RSCG KLP. And in the advertising capacity, we also have world-class creative and strategic talent, exemplified by Nick Hastings, the Executive Creative Director, and Malcolm White, Executive Planning Director, both of Euro RSCG London, together...
- NATIONAL INSTITUTE OF MENTAL HEALTH STUDIES PAIR BONDING
- Press release article from: PR Newswire October 6, 1993 700+ words
...on the project with Insel were: James Winslow, Ph.D., and Carroll Harbaugh of NIMH, and Sue Carter, Ph.D., and Nick Hastings of the University of Maryland, College Park. A report on their research, "Central vasopressin mediates pair bonding in...
- Start-up Krow wins Madame Tussauds task.(Brief Article)
- Magazine article from: Marketing Week December 8, 2005 700+ words
...Madame Tussauds has picked start-up agency Krow - set up earlier this year by former D'Arcy chiefs Barry Cook and Nick Hastings - to develop business ideas and marketing programmes. The agency says it will develop the Tussauds Group-owned...
- Fiat capitalises on Italian World Cup victory.(Brief article)
- Magazine article from: Marketing Week July 13, 2006 700+ words
...It appeared in The Sun, The Times, the Daily Mail and the Daily Telegraph on Monday. The agency's creative director Nick Hastings says: "It was too good an opportunity to miss. We thought the ad would be received in the way in which it was intended...