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Billetts unveils unit to gauge marketing impact upon sales.(Brief Article)
Media consultancy Billetts has created a new division-called Billetts Marketing Sciences, which is dedicated to measuring and optimising the sales impact of marketing and advertising expenditure.
The division supersedes Billetts' Return on Advertising Media Investment service, which has been in use since 1997 and will operate separately to Billetts' media consultancy division.
"The creation of Billetts Marketing Sciences allows us to deliver the wider skill-set our customers now demand," the chairman John Billett said.
...
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