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Peter Werth appoints Malcolm Moore.
Peter Werth, the fashion clothing brand, has parted with Clemmow Hornby Inge after only one month with the agency and appointed Malcolm Moore Deakin Hutson.
The news follows an announcement in December that Peter Werth had handed CHI the 1 million [pounds sterling] task -- but the agency subsequently resigned the account over creative differences. Barrett Cernis was the previous incumbent.
The win makes Malcolm Moore the client's third agency in a year. It has been asked to produce a campaign to support the 2002 range running in style press and outdoor; the campaign theme will also be taken through to in-store and point-of-sale.
Peter Werth, the managing director of the eponymous ...
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