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Games Domain, the BT-owned online games site which claims to be Britain's largest, is stepping up its ad presence to support its recently launched subscription service.
Abbott Mead Vickers BBDO has produced the new press campaign for the BT Openworld service, which will break this month in specialist titles.
The telecoms giant snapped up Games Domain in October last year in a bid to establish a ready-made audience for the games service it was poised to launch.
For a monthly subscription of 9.99 [pounds sterling], Games Domain claims to offer access to the biggest variety of games of any UK-based games site. It not only lets gamers play each other directly, but is teaming up with Sony Computer Entertainment to provide its broadband games connection to PlayStation 2. It has also been in talks over a tie-up to give PlayStation 2 ...