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Dunnhumby selects Scarlett and Boyter to run DM start-up.
Dunnhumby, the data management company owned by Tesco, is launching a direct marketing agency called dunnhumby cinnamon.
The agency will be run by Laura Scarlett, a former director at Wunderman Cato Johnson, as its managing director. Its creative director will be George Boyter, the former WWAV Rapp Collins and Publicis Dialog creative director, who joined dunnhumby last year.
Dunnhumby cinnamon will aim to link customer insights provided by dunnhumby's data analysts and planners with creative work. It has also hired Adam Segura, a board account director at Joshua, as client services director.
The agency ...
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