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<a href="http://www.accessmylibrary.com/article-1G1-83045412/cmampw-wins-gner-direct.html" title="Facts and information about CM&W wins GNER's direct brief to build railway confidence.">CM&W wins GNER's direct brief to build railway confidence.</a>
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CM&W wins GNER's direct brief to build railway confidence.
Great North Eastern Railways has ended a long search for a direct marketing agency with the appointment of Clark McKay & Walpole.
The train operator called a direct marketing pitch a year ago as it looked to build confidence and loyalty among travellers following the fatal Hatfield crash. However, the appointment was delayed as GNER faced other difficulties such as its ultimately failed bid to win the South West Trains franchise.
The account, thought to be worth more than 1 million [pound sterling], was previously held by MBO. Clark McKay's brief will involve developing a relationship marketing strategy for the operator that includes direct mail, database ...
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