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HHCL develops new ad pre-testing with research specialist.(Brief Article)
Radical ad campaigns which might never have made it on to TV because they bombed in research could be revived through a new method developed by HHCL & Partners and the research specialist Hall & Partners.
HHCL said the new approach, called "presponse pioneer", has been developed to pre-test radical campaigns. The planner Andy Davies said traditional pre-testing methods are too focused on "rational communication".
The new method has been tested in Europe for Mars' subsidiary Masterfoods and measures how much people talk about a campaign and the development of a campaign. Davies said it would encourage focus groups to think ...
- Joanne Scigliano--Periodicals and Research Specialist.(Brief Article)
- Magazine article from: Journal of Environmental Health March 1, 2001 700+ words
...organization has a truly incredible devotion to the education and training of environmental health professionals. As research specialist, I will be responsible for completing projects that enhance NEHAs periodicals program and its Association Research...
- India's research services provider GVK Biosciences has formed a strategic...
- Magazine article from: Chemistry and Industry Eisberg, Neil May 11, 2009 700+ words
India's research services provider GVK Biosciences has formed a strategic alliance with Chinese clinical research specialist Excel PharmaStudies to conduct clinical trials in Asia. The Indian company provides strength in Phase II/III clinical...
- SOCIETY WORLD.(society news)(Brief Article)
- Magazine article from: Jet August 30, 1999 700+ words
...University and Alabama A&M University. She is a research specialist in genetic engineering for International Paper. The groom...graduate of Alabama A&M University, is a hardwood research specialist for International Paper. Always & Forever: Frank...
- UALR Study Sees Prosperous State Economy in 2000.(Brief Article)
- Magazine article from: Arkansas Business TURNER, LANCE December 27, 1999 700+ words
...of about 4.5 percent. The report was written by Johh Shelnutt, senior research specialist and director of research, and Nicholas Karlson, research specialist. Shelnutt says small business prospects "look upbeat." Despite tight labor...
- Home accents sell well in small spaces. (Market study).(statistcal information...
- Magazine article from: Home Accents Today Anderson, Kay October 1, 2001 700+ words
...Report. The survey was conducted by Senior Research Specialist Janice Chamberlain and Director of Market...from Database Coordinator Cynthia Myers and Research Specialist Judi Fulbright. To safeguard individual...
- Awards.(Brief Article)
- Magazine article from: Waste News May 13, 2002 700+ words
...Sciences, Monsanto Co. * Peter Rogers, manager, Chemistry Process Technology, Monsanto Co. * Kam To Wan, research specialist, Chemistry Process Technology, Monsanto Co. This technology benefited the environment by minimizing the amount...
- Letters.(Brief Article)(Letter to the Editor)
- Magazine article from: Chemical Week January 12, 2000 700+ words
...Petrochemical of Taiwan? Fourth, why do you not include any East European or Russian firms? Jasper Ho Business Research Specialist Air Products and Chemicals Allentown, PA The number of companies included in the Billion Dollar Club ranking...
- Methodology.(Brief Article)(Statistical Data Included)
- Magazine article from: Home Textiles Today September 22, 2000 700+ words
...fiscal years ending between Dec. 25, 1999 and Feb. 26, 2000. The card was compiled and computed by Senior Research Specialist Janice Chamberlain and Database Coordinator Cynthia Myers with guidance from Director of Market Research Kay Anderson...
