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HHCL scoops Science Museum brief.
HHCL & Partners has won a brief from the Science Museum to encourage parents to take their children along during the half-term holidays and make the most of its interactive displays.
The agency has kicked off with a print and press campaign which confronts the issue of children spending time watching television or playing computer games during the school holidays.
The two posters show a well-thumbed remote control and games console handset alongside the strapline: "There are hundreds of more stimulating buttons at the Science Museum."
The account director, Lucy Meredith, said: "The Science Museum is distinctive in its ability successfully to combine the elements of play and fun with a more productive, interactive learning experience.
"We wanted to make sure parents knew about the opportunity to give their children a more stimulating experience this half-term."
The Science Museum's ...
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