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The Department of Health has asked five of its above-the-line roster agencies to pitch for a campaign to promote sexual health and Aids awareness among 18- to 30-year-olds.
The creative agencies will pitch alongside a media planning partner, chosen from COI Communications' media roster. Delaney Lund Knox Warren & Partners will team up with Naked, Triangle with Optimedia, Mother with Manning Gottlieb Media, BMP DDB with Zenith and D'Arcy with PHD.
Agencies will be briefed in February, with pitches taking place in March and an appointment due in April.
It is unclear at this stage what the budget for the campaign is, or whether the campaign will expand from press and poster to TV, internet or interactive ...