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Centrica prepares for 50m [pound sterling] media review.(Brief Article)
Centrica is launching a review of media planning and buying arrangements across its AA, British Gas and Goldfish brands.
The move, which includes both roster and non-roster agencies, covers 50 million [pound sterling] of business across the three brands and raises the possibility of Centrica's media being centralised into one agency for the first time.
The bulk of British Gas' 30 million [pound sterling] task resides with OMD UK, which shares the spend with Carat. Zenith handles AA's 20 million [pound sterling] account while Manning Gottlieb Media handles Goldfish, which has spent less than 500,000 [pound sterling] during the past year.
A centralisation of media across the group has been discussed by Centrica before, with expectations rising after the acquisition of the AA in 1999. However, Centrica has previously judged that the needs of the different brands are too distinct to merit such a move. The group marketing director, Simon Waugh, has confirmed ...
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