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D'Arcy's spoof of the `Dukes' for COI and DVLA secures Aerial.('road tax hazard' ad receives award; COI Communications, Driver and Vehicle Licensing Agency)(Brief Article)
A creative team from D'Arcy has won the September 2002 Aerial award with a radio commercial for the DVLA and COI Communications.
Matt Wheeler and David Chidlow created a 60-second commercial that spoofs the Dukes of Hazzard's "just the good old boys" theme tune. It raises awareness of the DVLA's new road cameras that can identify untaxed cars.
The RAB Aerial award, supported by Campaign, was judged by Duncan Timms and Will Bates of M&C Saatchi.
The ad, "road tax hazard", reworks the lyrics of the song using lines including "just the good old boys, never paid their own tax".
Eventually the carefree brothers are caught by a roadside ...
- Object 1 launches new electronic project management system for COI...
- Press release article from: M2 Presswire August 3, 2001 700+ words
...electronic project management system for COI Communications and Department for Education and...that is has produced on behalf of COI Communications (COI) and Department for Education...production on two new projects with COI Communications and the Department for Education...
- COI Communications for the Department of Health. (Health).
- Magazine article from: New Media Age July 3, 2003 700+ words
Winner CLIENT: COI Communications for the Department of Health AGENCIES: DLKW Dialogue...medium, but the Department of Health--working through COI Communications, media agency i-Level and creative agency DLKW Dialogue...
- COI Communications.
- Magazine article from: Marketing Week June 28, 2001 700+ words
COI Communications has shortlisted ten agencies to pitch for a place on its first strategic media planning roster. Zenith, MediaVest, Manning Gottlieb Media, New PHD Starcom Motive, OMD, Optimedia, Media Edge, Unity and Naked will all be pitching in July.
- COI Communications. (Digests).
- Magazine article from: Marketing Week July 11, 2002 700+ words
COI Communications is reviewing its roster of educational marketing agencies, which specialise in targeting educational establishments.
- COI Communications calls #160m creative ad review.(Brief Article)
- Magazine article from: Marketing Week March 3, 2005 700+ words
COI Communications is to start its #157.6m creative advertising review next week, just nine weeks before Tony Blair is expected to call the General...
- COI Communications expected to launch #41m press buying review.(Brief Article)
- Magazine article from: Marketing Week May 19, 2005 700+ words
COI Communications is to kick-start its #41m press buying review within the next three weeks. The incumbent on the business is MediaCom. Official...
- COI Communications. (Digests).(Brief Article)
- Magazine article from: Marketing Week October 17, 2002 700+ words
COI Communications has appointed Andrew Wade, head of the strategic consultancy unit, to the newly created position of director of consultancy.
- COI Communications to review #135m media strategy roster.(Brief Article)
- Magazine article from: Marketing Week August 18, 2005 700+ words
COI Communications is expected to kick-start the review of its estimated #135m media strategy and planning roster in October. The incumbent roster...