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Stella Artois continues `expensive' campaign.
Lowe has unveiled the latest TV and cinema ad in the long-running "Reassuringly expensive" campaign for Stella Artois featuring a doctor ostracised from his community because he tends to those afflicted by the plague.
Fearing that the doctor is contagious, the villagers refuse to help him tend the sick and he is threatened with a gun when he enters the village bar at the end of the day.
Appalled by the villagers' contempt for the doctor, the village priest commands the barman to bring him a glass of Stella Artois by way of an apology.
As the Stella Artois arrives, the doctor drinks deeply from the glass. The priest then performs the ultimate act of faith -- snatching the pint away to drink from the same glass. The priest holds the glass aloft in triumph, and the villagers pour forward, seizing the chance to taste a drop.
The ...
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